Hello I’m

Sofia Woodings

I’m helping organisations grow through product strategy, stakeholder alignment, and agile delivery

Learn more...

About

I’m a product leader from Perth with over 10 years’ experience creating and launching digital products worldwide.

I’ve worked in consulting and tech, building products for complex industries that boost business growth. I’ve led teams at McKinsey, CA Technologies (Brodacom), and Bustle Tech, managing every step from research and strategy to launch.

I focus on connecting software, strategy, and business goals to meet client needs and deliver real results.

With global experience, I’m driven to grow products and change how technology transforms industries.

Capabilities

Product strategy – market analysis, roadmap definition, pricing strategy, and go-to-market execution.

Complex systems – experience with large-scale delivery across transportation, cyber security and enterprise SaaS.

Leadership & stakeholder engagement – building alignment across executives, engineers, and client teams in high-stakes environments.

Growth – defining value propositions, competitive positioning, and strategies that scale.

Methods & tools – Agile, Lean UX, SAFe, data-driven decision-making, and digital collaboration platforms.

Experience

  • Product Manager (2024 – Present)

    • Led product strategy and execution for digital transportation solutions, balancing strategic planning with day-to-day agile delivery.

    • Partnered with stakeholders across engineering, operations, and commercial to align roadmap with customer needs and business outcomes.

    • Applied expertise in stakeholder management, collaborative problem solving, and transportation management to deliver user-focused features that improved efficiency and adoption.

    User Experience Design (2024)

    • Designed user-centered workflows and interfaces for TMS application, ensuring solutions were both technically robust and intuitive.

    • Applied strengths in user-centered design, usability, and interaction design to improve overall product usability and client satisfaction.

  • Product Manager (2022 – 2023)

    • Owned and led global cybersecurity services consumed by both McKinsey clients and the Firm’s internal infrastructure, ensuring resilience and trust in mission-critical environments.

    • Defined product (as a service) strategy, multimillion-dollar budgets, and global roadmaps, balancing security requirements with risk mitigation objectives and Firm’s needs.

    • Collaborated closely with engineers, consultants, and executive leadership to prioritise delivery, manage risk, and scale adoption across orgs.

    • Applied expertise in product management, agile methodologies, and user experience to deliver secure, high-value services that supported both existing operations and new digital ventures.

    Senior Product Analyst / Associate (2018 – 2022)

    • Drove the evolution of cybersecurity services by shaping POC’s, running pilots, and refining solutions through various insights & feedback loops.

    • Applied usability testing, stakeholder management, and data-driven analysis to enhance product adoption and measurable business impact.

  • Principal UX Design & Research

    • Directed user experience strategy for enterprise software platforms, guiding UX direction and design research.

    • Conducted global usability testing, information architecture design, and human-computer interaction studies to shape product roadmaps.

    • Partnered with product managers and engineers to ensure that UX and business requirements were seamlessly aligned.

  • User Experience Design

    • Delivered design and product consulting services across web, mobile, and enterprise platforms.

    • Collaborated with the creator of Plague Inc., contributing to game design and user experience for one of the most successful strategy simulation games of the decade.

    • Specialised in UI design, wireframes, interaction design, and branding, creating solutions that balanced usability and visual identity.

    • Built strong client relationships by applying collaborative problem solving and design thinking to complex challenges.